Alternative advertising can be defined as a possibility of communicating information in the ordinary everyday milieu, which is unreachable by means of traditional media. The concept of alternative advertising is closely related to location, content and innovative technology. The key to a successful alternative advertising campaign is the compatibility of an advertising space and the message, which is essential for creating memorable and intriguing results. Alternative advertising has in the course of time rapidly grown, mainly due to the fact that traditional media is losing its influence over the customers. Innovative solutions draw more attention and provide great opportunity for reaching precise target groups. Alternative advertising solutions are versatile and offer wide opportunities.
Our portfolio of products is extensive covering the widest range of advertising spaces. Since alternative advertising is not limited by tradition, we are able to find you and your target group suitable solutions in places you could never even think of…. On the land, at the sea, on the beach, on the streets and rooftops, in malls, universities, commercial centers, sport clubs, trains, buses, coffee shops, clubs, on the floors, ceilings, walls, doors, escalators, elevators, shelves, screens, mirrors, cash registers, shopping carts, check orders – no limits.
For more detailed information don’t hesitate to contact us!
The median number of customers of Edelaraudtee in a month is approximately 150 000, the trains connect all major Estonian cities (Tallinn, Tartu, Pärnu, Narva, Rakvere, Viljandi, Valga).
In 12 trains there are en total 840 stands in A4 format that can be used for standard advertising solutions.
For more innovative and creative solutions inside and outside surfaces of the trains, walls, floors, ceilings and doors can be used.