Alternative advertising can be defined as a possibility of communicating information in the ordinary everyday milieu, which is unreachable by means of traditional media. The concept of alternative advertising is closely related to location, content and innovative technology. The key to a successful alternative advertising campaign is the compatibility of an advertising space and the message, which is essential for creating memorable and intriguing results. Alternative advertising has in the course of time rapidly grown, mainly due to the fact that traditional media is losing its influence over the customers. Innovative solutions draw more attention and provide great opportunity for reaching precise target groups. Alternative advertising solutions are versatile and offer wide opportunities.

Our portfolio of products is extensive covering the widest range of advertising spaces. Since alternative advertising is not limited by tradition, we are able to find you and your target group suitable solutions in places you could never even think of…. On the land, at the sea, on the beach, on the streets and rooftops, in malls, universities, commercial centers, sport clubs, trains, buses, coffee shops, clubs, on the floors, ceilings, walls, doors, escalators, elevators, shelves, screens, mirrors, cash registers, shopping carts, check orders – no limits.

For more detailed information don’t hesitate to contact us!

Central Association of Estonian Consumers’ Cooperative Associations’ is the oldest and the biggest group in Estonian retail business. The Association comprises 19 cooperative associations with almost 83 000 members. ETK Group has 364 stores and service unites over Estonia including 295 stores selling groceries and household goods, 255 stores belonging to chains (Maksimarket, Konsum, A ja O) and 20 construction stores E-Ehituskeskus.

In ETK stores we can offer following advertising spaces and solutions:


- Floor advertising FloorWindo
- Security gates
- Ads on trolleys indoors
- Ads on trolleys outdoors
- A3 ads at pallets/ A4 on shelves

- Wobblers
- Ads on entrances
- Different solutions for shelves
- FlyersKonsum


- A3 ads at pallets/ A4 on shelves
- Different solutions for shelves
- Wobblers by product
- Flyers
- Framed ads on trolleys
- Ads on trolleys without frames
- Security gates

A ja O stores

- A4 sized ads by product

*The shop has to agree with the design and the advertising clients.